Adult chat and photo exchange
Here, you can get a free, customized chat room for your Web site.
And with a rotating set of fun features and filters, it's also the response to Facebook and Twitter's stale experiences.
The philosophy behind this unconventional landing place is that chats all begin with the conversation, and in Snapchat, images do the talking.
That makes even more sense when you think of how the app treats its photos and videos ephemerally.
Just as spoken words only hang in the air long enough for ears to hear them, these images last just long enough to be seen (or more accurately, for 24 hours) and then they disappear.
Navigating the app also works a little differently here.